IBM is committed to creating solutions that help cities all over the world get smarter, in order to make life in those cities better. That’s why IBM and Ogilvy are working together to create a positive impact and bring a change with the "People for Smarter Cities" project.
To get this into the minds of people, Ogilvy created outdoor advertising with a purpose: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers as well. Once again Ogilvy has done justice to the marketing campaign and is conveying a right message with the right Ads and most importantly with practical implementation.
Ad campaign created in collaboration with Ogilvy & Mather France clearly sends a message to the make your cities a smarter and a better place to stay.
Related reading: A Swim after Global Warming by Ogilvy for HSBC